Classifying Electronic Word of Mouth and Competitive Position in Online Game Industry
نویسندگان
چکیده
منابع مشابه
Electronic Word of Mouth: Definitions and Concepts
Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
متن کاملElectronic word-of-mouth: Challenges and opportunities
Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...
متن کاملStudy on Analysis of Online Word-of-Mouth on Blogs and Forums in Taiwan Insurance Industry
This study aims to probe into the analysis of online word-of-mouth in the insurance industry of Taiwan. By treating the top four insurance companies as key words, the researcher extracts users’ learning from blogs and online forums between January 1, 2010 and July 5, 2011. After eliminating improper samples, there are 914 valid articles. The research findings demonstrate that, the characteristi...
متن کاملassessment of deep word knowledge in elementary and advanced iranian efl learners: a comparison of selective and productive wat tasks
testing plays a vital role in any language teaching program. it allows teachers and stakeholders, including program administrators, parents, admissions officers and prospective employers to be assured that the learners are progressing according to an accepted standard (douglas, 2010). the problems currently facing language testers have both practical and theoretical implications but the first i...
Advertising and Word-of-Mouth in Motion Picture Industry
Motion picture industry is characterized by extensive advertising and word-of-mouth among (potential) consumers. We develop a simple computational model of consumer behavior to study the interaction between these two forces. WOM that propagates through fixed social network is affected by the mismatch between consumer’s expectations and realized quality of the film. As a result, intensive advert...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Data Science and Its Applications
سال: 2018
ISSN: 2614-7408
DOI: 10.21108/jdsa.2018.1.9